You can leverage multiple methods and tools available for tracking customer behaviors. For instance, you can deploy website analytical tools (Google Analytics, Mixpanel, Hotjar, etc.), heatmaps (Crazy Egg, VWO, Lucky Orange, etc.), A/B testing (Optimizely, Unbounce, Convert, etc.), conversion tracking, customer surveys, and feedbacks, User Session Recording (FullStory, etc.), Funnel analysis, social media insights, customer segmentation, among others, for tracking and analyzing ends.