AI-generated content is a buzzword in the world of technology. There are many questions surrounding this innovative and potentially disruptive technology. This blog has been written precisely to help clear many ambiguities and misunderstandings when it comes to the question of content creation through AI generative tools such as ChatGPT, Google Bard, Bing AI, Jesper, and the like.
Technology is transforming and revolutionizing everything we know. It has pushed humans to explore new frontiers of possibilities, it has helped humankind to look before the limitations of human cognitive, physical, and emotional capabilities. One such revolutionary innovation is Artificial Intelligence and resultant automation in every field. One such field is content creation which is undergoing extensive changes due to the arrival of multiple AI-enabled tools.
What is AI-Generated Content:
AI-generated content is content that is produced by artificial intelligence tools. These AI tools deploy various methods to generate this content such as Natural Language Processing, Computer Vision, Deep Learning, and Generative Adversarial Networks. The content generated could be written, video, or audio and is used for various purposes for education, health, information, marketing, journalism, and research. And more importantly, AI content-creating tools are being generated for various marketing strategies such as landing pages, product descriptions, ad copies, post titles, and topic ideas, among others.
This transformative way of content creation is reshaping the way we consume and produce information. It is posing challenges as well as opportunities for businesses and individuals alike.
Examples of AI Content Creating tools:
There are many AI tools which can help you generate content. Some important ones are discussed below.
ChatGPT (Generative Pre-Trained Transformer)
This OpenAI platform has advanced Artificial Intelligence model which has capability to understand, analyze and interpret natural languages to use it for various applications. It is AI-driven content and conversation generator that learns as it receives more data provided by input users. ChatGPT by far the most powerful and advanced AI content generator tool available and it is can produce content in blogs, articles, poems, jokes, and even codes depending upon prompts by users. Other capabilities such as automated research and response feature, and more.
ChatGPT can be deployed for various tasks such as
- Content creation in a great variety of flavors and expressions such as informative, persuasive, commercial etc.
- Solution configuration by answering various questions and concerns etc.
- As a developer resource, this can be used for creating landing pages and websites.
- Keyword research and optimization by finding relevant keywords and exploring various suggestions for some idea.
Google Bard:
It is Google’s response to compete ChatGPT. It is experimental conversational model developed by Google’s LAMDA (Language Model for Dialogue Applications). It is similar to ChatGPT and can perform all tasks that can be done by OpenAI. But Google Bard is still at experimental stage and this should be used carefully as other AI chatbots.
Microsoft Bing Chat
It is an AI Chatbot launched by Microsoft Bing that is another alternative to ChatGPT. It has made serious waves in AI marketplace. Though Bing Chat is similar to the ChatGPT when it comes to tasks that can be performed, it can provide content which is more updated as compared to OpenAI which is trained on wide range of information available up until September 2021.
Jasper.ai:
It is conversational platform which operates on cloud and features powerful Natural Language Understanding and dialogue capabilities. Like other AI chatbots, Jesper.ai can also perform various tasks such as assistance in writing, creating articles, and developing effective ad copy and generating images. It is more suitable for customers services, sales, and marketing-related tasks.
Other AI Content Generating Tools:
There are also many other tools available such as Claude, ChatSonic, NeevaAI, YouChat, Perplexity, Character.AI and more
Benefits of Using AI-Created Content:
AI tools for content writing provide many advantages such as:
Informative & Accurate Content:
AI tools are trained on a large amount of data, they are capable of identifying patterns and trends which are hard for humans to detect. So, they can substantially improve the quality of content. They minimize errors and reduce the chances of misinterpretation and eliminate the risks of misinformation. The content generated by AI tools is consistent also and they are capable of producing content that ensures consistent style and tone across various platforms. This help businesses establish a unified brand voice and messaging for their customers.
Cost-Effective Content Creation:
The AI tools can generate large amounts of data instantly, and the requirement for manual efforts has been reduced considerably. There is massive cost and time effectiveness that businesses and individuals are bringing with the help of these automated content creations. Now human interventions are required just for performing higher-level activities such as the use of strategic keywords, and other tasks. Hence, in comparison with hiring human writers and designers, AI content-generating tools are much cheaper and more efficient.
Productivity Enhancement:
Many tasks can be performed with the help of Artificial Intelligence. For instance, employees can create drafts, suggest improvements, and automate editing and proofreading activities. The automating of these highly repetitive tasks saves invaluable time for content creators to make content more relevant and productive by incorporating insights provided by AI tools.
Customized and Personalized Content:
AI tools are trained to generate content based on the preferences, behaviors, and locations of users. This help businesses generate content that is more attractive for users and thus helps them achieve marketing goals more effectively.
But AI is not always rainbows and butterflies! there are some restrictions and limitations that should deserve your attention before you deploy AI-generated content for marketing and other business needs.
Challenges of AI-Generated Content:
AI-created content comes with a fair of challenges.
Inaccurate Accurate Content:
Though AI-enabled content is accurate to a substantial level and free of human biases and prejudices, these tools are not perfect and they can make mistakes. And they can also not understand the context in which are working or providing prompts. Therefore, they can produce inaccurate or misleading information. The content lacks coherence or fails to convey the intended message. All these situations can prove costly for a business’s reputation.
Lack of Authenticity and Human Touch:
There are many authenticity concerns surrounding the use of AI tools for content creation. It is the human touch that adds emotions, creativity, and ingenuity that resonate with the audience. Algorithms cannot understand the nuances and subtleties of human language. The AI-generated content may sound robotic and unnatural.
Intellectual Property Rights and Other Ethical Issues:
AI-content creation is giving rise to many ethical considerations. For instance, AI can be deployed to create content that is produced by mimicking human writers, it will lead eventually to IPR-linked violations. There will be issues related to plagiarism. Secondly, there will be the issue of who owns the IA-generated content. is it the user? Software provider? Or the original data source. Therefore, this is still uncharted water. Many legal and ethical considerations need immediate resolution before the widespread use of AI-content-creating tools.
SEO-Unoptimized AI-created Content
Though prompts can be given to creating fully Search Engine Optimized content, they do not always follow the best practices for generating search engine optimization. This may impact the ranking and visibility of websites on search engines. Therefore, it is suggested to manually add keywords, headings, links, and SEO elements in the AI-developed content.
How Can We Utilize AI-Generated Content That Google Loves:
Rember these powerful AI tools are far from perfect, it is crucial to combine these tools with human oversight, creativity, and editing to meet the highest standards of content relevancy and quality. For creating invaluable, user-friendly, and optimized content that Google loves, you have to undertake so measures to ensure a higher ranking and improved visibility of your website.
Keyword Research and Optimization:
You should conduct systematic keyword research to identify relevant keywords and user intent for your industry. Various AI tools can be deployed for this end. These keywords should be used naturally and strategically throughout AI-generated content. In this way, you can leverage AI-developed content for boosting your SEO and online visibility.
E-E-A-T Principle:
There is no denying that Google loves quality content and it does not matter who has created it. You should make it a practice to check the generated content against its search quality and improve it where there is space for improvement with expected insights through following the E.E.A.T principle which is Experience, Expertise, Authoritativeness, and Trustworthiness.
You should remember that AI content-creating platforms don’t possess the expertise and experience that humans do, therefore, to ensure improved performance of your website on search engines, you must combine human supervision with these powerful AI tools.
Editing and Proofreading:
AI tools are powerful, there is no doubt, but they are not perfect. They can make mistakes or even can create content. Using that directly for marketing or other ends can prove disastrous for your organization and downgrade the ranking as well. You need to fact-check and verify the quality, reliability, and readability of the content before publishing. In particular, pay special attention to grammar, spelling, and readability to ensure compliance with search quality rater guidelines for performing well on SERP- search engine result pages.
In short, if you are going to use AI-generated content, make sure it is useful, reliable, and people-first and for that end, you will have to ensure human interventions at proofreading, editing, and using strategic keyword levels.
Now we move ahead to clear some ambiguities surrounding AI content generative tools. We will address some important issues or questions often raised and debated.
AI-Generated Content Good or Bad for SEO?
Is AI-generated content good for SEO? This is a question that is often raised and asked. It depends upon multiple factors.
If you have used AI-enabled content developed from scratch and without fact-checking or editing it, you are not going to have a higher ranking and visibility. Because Google does not like content that is written exclusively just to rise in ranking and without having any value or relevance. The unchecked and unverified AI-generated content published directly may some inaccurate information, that will impact negatively SEO.
But if you use AI content generators as a tool for supercharging your content creation, and put in place human resources for proofreading and editing, these generative tools would be extremely good for your SEO efforts.
Is AI- Generated Content Plagiarized?
Technically, it is not. Plagiarism is copying other people’s content either word by word or by paraphrasing to avoid detection. AI-generative tools don’t copy the content, instead, they use data and algorithms to create content based on the prompts given by users. But it does not mean that this auto-generated data does not have any issues related to plagiarism. For instance
- AI-generative tools can use unlicensed and copyrighted content in training data.
- The content generated by AI tools could be very similar or identical to existing content which may entail IPR-related litigation or it can be considered plagiarized.
Therefore, the content generated by content-generative platforms should be used with caution when it comes to questions of plagiarism and other ethical issues.
Final Words:
AI content generative tools have made a significant contribution to ensuring resource efficiency, and product enhancement and brought others benefits as well. But these platforms for marketing and SEO purposes should be leveraged under strict human supervision and control. Otherwise, your online visibility and ranking on search engine results pages may impact adversely. Companies must deploy AI-generated content as it is crucial for remaining competitive in this AI-first environment, but there should be human and organizational resources to properly reign these platforms to ensure compliance with the highest standards of quality and relevance.
FAQs
The answer is not straightforward. Compliance with copyright and plagiarism rules is crucial for maintaining transparency and accountability. Both AI and human creators make sure that proper attribution and resource citation is performed and adhered to.
Yes, AI-enabled content can be leveraged to generate content that is personalized for different audiences. Through different techniques such as data and segmentation, AI can analyze user behavior and preferences to deliver content personalized for targeting audiences.
Though AI greatly helps in content creation, it is highly unlikely that humans would be replaced completely in this field. Human creativity, critical thinking, and emotional intelligence would always be needed and AI however powerful would not be fully able to gain these abilities.
Yes, Google can catch AI-created content, but as long as content follows the E.E.A.T principle, and is written for people first, not for search, this detection by Google does not impact your ranking on SERPs. The intent and guiding hand behind the content matter the most, not the methods to create it.
